04.05.07 Which Site Works?

Seth Godin has a new book coming out called The Dip. The books site is here.  It’s simple.  It’s easy to link to.  It’s easy to spread the content on it to the rest of the web.

Then there’s this book’s site.  Beautiful, and, I think, a waste of pixels and cash.  The videos aren’t spreadable.  The samples aren’t easily spread either.  People come to learn about the book but leave with nothing in their hands, nothing to pass on.  Numerous flash pages, none with their own url I can link to. Why?

I’m realizing that books sell, like music, in large part due to marketing that allows word to spread.  So what I need in a marketing team isn’t beauty.  Isn’t cool.  It’s effectiveness.

One of these sites works - for me - and the other doesn’t.  Do you feel the same way?