04.05.07 Which Site Works?
Seth Godin has a new book coming out called The Dip. The books site is here. It’s simple. It’s easy to link to. It’s easy to spread the content on it to the rest of the web.
Then there’s this book’s site. Beautiful, and, I think, a waste of pixels and cash. The videos aren’t spreadable. The samples aren’t easily spread either. People come to learn about the book but leave with nothing in their hands, nothing to pass on. Numerous flash pages, none with their own url I can link to. Why?
I’m realizing that books sell, like music, in large part due to marketing that allows word to spread. So what I need in a marketing team isn’t beauty. Isn’t cool. It’s effectiveness.
One of these sites works - for me - and the other doesn’t. Do you feel the same way?


euphrony said:
Yeah, I feel the same. Going to Seth’s book, I saw everything at hand, could pass it easily, and had not troubles loading anything. For book #2, I found that the first thing I had to do was turn off my ad/cookie/java filter and reload the page just so I could move on past the banner page and open the book’s java page. Annoying. And, as you say, you can take nothing with you, not even links. I recently reviewed an artists new album and had the same problem: instead of sending interested people to specific pages on his site (also flash-based) I linked them to the front door and then linked them to other sites for music samples, etc.
Really, the flash looks beautiful. But I’d rather have a plain piece of pumpkin pie like mom makes than some extravagant dessert from a restaurant few people can get to and fewer could sample. I want to share the pie, if it’s good.