01.24.07 Musicians Are Marketers

So this isn’t written by a musician but by an author, but still worth taking notice of.  I believe every “creative” creating for a living can no longer leave marketing to the “professionals.” It’s our job now.  One more reason why I’m not so sure musicians need a label.  Many can beat label PR machines with their own cheaper internet-driven alternatives.

“Having just come from running a Sundance panel on how to use social media to get buzz for independent films, I can say that there’s no substitute for plain old hustling. The filmmakers hate to hear this, because once upon a time you could sell the idea to one exec at a big distributor or studio and their marketing team would take it from there, allowing you to get back to what you love--making movies. But those days are gone, and now the creatives have to be salesmen, too.”

Read the rest.